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Edmunds.com Adds Live Chat Feature

Santa Monica-based Edmunds.com, the online auto information web site, said this morning that it has enhanced its site, adding a new online chat feature on the site. Edmunds.com said the online chat allows participating dealers on the site to answer questions about inventory, pricing, and to gain other information about new and used vehicles. Edmunds.com said it is tapping Contact At Once! for the service. Financial details between the firms was not disclosed. Edmunds.com said it will offer the live chat capability for free to dealers who are part of its Premier Dealer Program.