Monday, February 25, 2013

DataPop Launches New Semantic Advertising Product

Los Angeles-based online advertising technology provider DataPop, the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Google's Product Listing Ads are Google's ad option which lets companies include product images, pricing, and other details in online ads.

According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. The firm claims that its early customers are seeing "Triple digit" clicks and conversions by using its platform. Pricing on the new platform were not announced by the company.

DataPop is venture backed by MK Capital, Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures. Lehmbeck is a veteran of Overture Services.

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