Thursday, August 16, 2012

CODA Automotive Video: Converting A Gas Station To Grass

Santa Monica-based CODA Automotive, the developer of electric cars, looks like it has been ramping up its marketing efforts with a series of YouTube videos; the latest being a stunt where the firm converted a gas station in Culver City into a "grass station"--complete with sod and potted plants, petting zoo, and pony, plus a cameo of a DJ wearing a Break Media t-shirt. The video, shot as a promotion for the firm's sedans, looks like it's one of several the firm started posting in the last month.

---