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Buy.com Expands Into Jewelry and Watches

Aliso Viejo-based online commerce provider Buy.com said Tuesday that it has expanded its product line into jewelry and watches. The firm said its new Jewelry & Watches store will offer more than 30,000 products, over a wide range of prices. Buy.com sells products from a wide range of categories, including consumer electronics, books, and sporting goods. The expansion is the company's first major new category addition since it added travel to its offers in May of last year.