Tuesday, November 27, 2018

Bird, AT&T Roll Out PSA On Scooting Distracted

Although it's probably obvious to most, trying to ride one of the many on-demand scooters across the region while using your phone is just as dangerous as texting and driving. However, for those who just can't break the using-your-phone-while-you-should-be-doing-something-else-habit, Santa Monica-based Bird, and AT&T have just launched a new public service announcement campaign, focused on safe use of scooters. According to AT&T, it has rolled out a collaboration as part of its "It Can Wait" campaign, with an online spot showing what can happen if you decide to "scoot distracted". Bird--along with Lime, Lyft, and others--has been pushing its ridesharing services out nationwide.

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