Monday, October 11, 2021

Better Brand Chomps Down On $2.5M For Food Brand

Los Angeles-based Better Brand Bakery, which is behind the "Better Bagel", said last week that it raised $2.5M in a funding round. The company said the funding was led by Seven Seven Six, the venture investment firm from Alexis Ohanian, and also included Soma Capital, VERSO Capital, Cruise founder Kyle Vogt, and actor Patrick Schwarzenegger. The company says it has now raised $4M in total. Better Brand is led by Aimee Yang. The company says it is developing a modified enzyme technology, which reduces the carbohydrate content in traditionally, carb-heavy foods. The company plans to use the new funding for R&D, hiring, and to prepare for large scale retail distribution.

---