Monday, October 31, 2011

BeautyMint Goes Live

BeautyMint, the celebrity skincare service started by Jessica Simpson and BeachMint, the e-commerce meets celebrity startup headed by Josh Berman and Diego Berdakin, has gone live, and started taking signups this morning. The new startup offers up personalized skin care products, developed in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy. The subscription-based service opened up signups with an eighteen part questionnaire to collect information on a woman's skin this morning; pricing on subscribing to the service has not been announced. The site is the third for BeachMint, which also runs StyleMint (with Mary-Kate and Ashley Olsen) and JewelMint (with Kate Bosworth and Cher Coulter). BeachMint is venture backed by Anthem Ventures, New Enterprise Associates, Trinity Ventures, Scale Venture Partners and Lightbank.

---