Friday, January 4, 2019

Basepaws Launches Cat DNA Testing Service

El Segundo-based Basepaws, a new DNA testing startup, says it is launching a brand new service which will offer direct-to-consumer DNA testing for cats, providing owners with information about the ancestry and health and habits of their pet. The startup, led by founder and CEO Anna Skaya, says the purpose of its genetic testing is to help owners prevent disease and optimize nutrition for their cats. The company is formally launching its testing service at CES next week. Basepaws says its service offers up a genetic breakdown of a customer's cat, with results showing what breeds your cat's DNA contains and if any wild cat genes are included. The company says it eventually hopes to link results with potential diseases and nutrition needs.

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