Tuesday, May 22, 2012
Audiolife Acquired By Alliance Entertainment
Van Nuys-based Audiolife, the startup which provided product fulfillment for the music industry and artists, has been acquired by Florida firm Alliance Entertainment. Financial terms of the acquisition were not disclosed. According to Alliance Entertainment, Audiolife's founders will remain in Los Angeles, but the company will be moving its fulfillment operations to Shepherdsville, Kentucky. Audiolife was founded by Brandon Hance, and provides fulfillment of CDs, t-shirts, and other merchandise for such artists as Paul McCartney, Beastie Boys, Trent Reznor, Eminem, Leann Rimes, LMFAO, and others. Audiolife was founded in 2009. Alliance Entertainment said that the acquisition will be an ideal complement to its business, and help it expand the services and products it offers to customers. Alliance provides fulfillment of CDs, DVDs, video games, and other merchandise to music retailers. Audiolife was backed by angels, including members of the Tech Coast Angels and CVAN, the Coachella Valley Angel Network.