Thursday, February 11, 2021

Assembled Brands, Oaktree Capital Put $50M Into Win Brands Group

West Hollywood-based Assembled Brands, which provides capital to consumer brands companies, said it has put together a $50M transaction to support Win Brands Group to pursue M&A transactions in the consumer product goods and direct-to-consumer space. Assembled Brands said the funding comes alongside funds managed by Oaktree Capital Management. Win Brands Group, which is a holding company, owns such companies as Homesick, Qalo, and Gravity. Qalo is a brand which makes silicone wedding bands and rings for athletes and others; Gravity is a maker of weighted blankets; and Homesick is a maker of scented candles. Win Brands is based in New York.

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