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Alorica Names Marketing Head

Irvine-based Alorica, a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. Hillier was most recently at Verizon Wireless. Alorica says Hillier has more than 20 years of experience in the area of data services, adtech, and fintech.