Thursday, February 10, 2022

Alo Yoga Launches Into Roblox

Los Angeles-based fashion and lifestyle brand Alo Yoga says it is bringing "wellness to the metaverse", and is launching itself into the Roblox, the popular virtual world. According to Alo Yoga, it has opened up a virtual "Alo Sanctuary" which will offer up an "immersive wellness sapce for yoga and meditation". The fashion brand also said it will be donating to mental health initiatives for users who complete a "mindful movement quest" through Roblox.