Thursday, July 28, 2011

Adconion Ties With TRUSTe

Santa Monica-based Adconion Direct, the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ensure brand safety and adherence to self-regulation requirements for ad privacy.

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