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Ad.ly Co-Founders New Startup: Namesake

Two of the co-founders of Adly, Dan Gould and Brian Norgard, are involved with a stealth mode startup called Namesake, based in Santa Monica. Existence of the new startup has been circulating among Los Angeles entrepreneurs for the last month or so, but only recently reported elsewhere. No details on what Namesake are up to have been released, however. Both Gould and Norgard were at MySpace, which acquired their last startup, Newroo. The firm has said--via Twitter updates--that it has been visited by Hamet Watt of True Ventures and Fouad El Naggar of Redpoint Ventures, so the firm has apparently been making the rounds of investors in recent weeks. Giang Biscan, who runs private networking events for entrepreneurs in the LA area, posted earlier this year in May that Namesake is working on "an industry network" effort. More information »