Monday, January 12, 2015

Activision, Tencent Tie On Call of Duty Launch In China

Santa Monica-based Activision and Chinese game maker Tencent said today that the two are launching the popular Activision title Call of Duty into China, releasing the game as a free-to-play -- and also adapting the game to Chinese customs. Activision said it is looking to expand its series into the world's largest gaming market by specifically tailoring the experience for the Chinese market. In addition to new free-to-play model, the new game also apparently tones down violence and removes the use of zombies, due to Chinese sensitivities. The launch should prove very interesting for Activision, whose Call of Duty title spawned a clone by the Chinese People's Liberation Army called "Glorious Mission" several years ago.

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