Thursday, August 17, 2017

Ground Control Aims At Voice Activated Entertainment, Backed By CAA

Los Angeles- and Vancouver-based Ground Control, a new startup led by LA technology veteran Mike Macadaan, said on Wednesday that it has launched with the backing of the Creative Artists Agency. According to the startup, is is developing "voice-activated entertainment experiences" and interactive audio technology, which will tap into well-known personalities across entertainment, sports, politics, music and beyond. According to the company, it is aimed at creating technology and experiences which help consumers find "new experiences". Macadaan is a longtime LA technology vet, having been Chief Creative Officer at Science Inc., CCO at Fox Interactive, VP of User Expericne and Design at AOL, and also having served at Intuit. While at Science, Ground Control said Macadaan was responsible for design and branding for companies such as Dollar Shave Club. Macadaan's last venture was a company that made leather goods for mobile phones, tablets, and other devices.

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